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Use Case Story: Social Influencer Marketing

Brands have long been aware of the power that influencers have on purchasing behavior. In recent years, rapid investment in social influencer marketing has occurred across nearly all industries, from...

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The Evolution of Entertainment in India

Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits. The post The Evolution of...

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How to Leverage Influencer Marketing Strategies as a Top Athletic Brand

The world of sports is heavily reliant on its stars to build fan loyalty through Influencer Marketing. When associated with top sportswear brands, these athletes provide a sense of legitimacy to the...

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Super Bowl LIV Gets Political: An Online Social Listening Analysis

Last night, the Kansas City Chiefs faced off against the San Francisco 49’ers in an exciting Super Bowl game with millions of people nationwide tuned in. While many focused on touchdowns and...

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Trump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions

The post Trump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions appeared first on Synthesio.

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20 Marketing Statistics You Need to Know for 2020

Marketing needs to be driven by data. Without evaluating past successes or failures, it’s impossible to move from guesswork and hunches to a foolproof strategy. After all, numbers don’t lie. That’s why...

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Market Research Analysis Tool Finds Rapid Growth in Online Conversations...

From medical research to podcasts to documentaries, vaping is a recent phenomenon that has received tremendous attention over the past year. Usage rates among young adults are on the rise, and the...

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How Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform

xiaohongshu The post How Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform appeared first on Synthesio.

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Use Case Story: How Market Research Software Drives Consumer Insights

market research software The post Use Case Story: How Market Research Software Drives Consumer Insights appeared first on Synthesio.

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Market Research Software Evaluates Huawei and Samsung’s Performances in the...

Over the past year, 5G has taken over news headlines, international relations, large technology companies, expert panels, social media, and more. 5G, or the fifth generation of digital cellular...

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Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

The post Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts appeared first on Synthesio.

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5 Steps for Developing an Celebrity Influencer Marketing Strategy with Lizzo

Influencer marketing can be extremely profitable. Yet brands often grapple with deciding who the face of the brand should be. Many companies, particularly global brands and luxury houses, actively...

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Trump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions

The post Trump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions appeared first on Synthesio.

View Article


20 Marketing Statistics You Need to Know for 2020

Marketing needs to be driven by data. Without evaluating past successes or failures, it’s impossible to move from guesswork and hunches to a foolproof strategy. After all, numbers don’t lie. That’s why...

View Article

Image may be NSFW.
Clik here to view.

Market Research Analysis Tool Finds Rapid Growth in Online Conversations...

From medical research to podcasts to documentaries, vaping is a recent phenomenon that has received tremendous attention over the past year. Usage rates among young adults are on the rise, and the...

View Article


How Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform

xiaohongshu The post How Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform appeared first on Synthesio.

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Use Case Story: How Market Research Software Drives Consumer Insights

market research software The post Use Case Story: How Market Research Software Drives Consumer Insights appeared first on Synthesio.

View Article


Image may be NSFW.
Clik here to view.

Market Research Software Evaluates Huawei and Samsung’s Performances in the...

Over the past year, 5G has taken over news headlines, international relations, large technology companies, expert panels, social media, and more. 5G, or the fifth generation of digital cellular...

View Article

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

The post Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts appeared first on Synthesio.

View Article

5 Steps for Developing an Celebrity Influencer Marketing Strategy with Lizzo

Influencer marketing can be extremely profitable. Yet brands often grapple with deciding who the face of the brand should be. Many companies, particularly global brands and luxury houses, actively...

View Article
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