Use Case Story: Social Influencer Marketing
Brands have long been aware of the power that influencers have on purchasing behavior. In recent years, rapid investment in social influencer marketing has occurred across nearly all industries, from...
View ArticleThe Evolution of Entertainment in India
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits. The post The Evolution of...
View ArticleHow to Leverage Influencer Marketing Strategies as a Top Athletic Brand
The world of sports is heavily reliant on its stars to build fan loyalty through Influencer Marketing. When associated with top sportswear brands, these athletes provide a sense of legitimacy to the...
View ArticleSuper Bowl LIV Gets Political: An Online Social Listening Analysis
Last night, the Kansas City Chiefs faced off against the San Francisco 49’ers in an exciting Super Bowl game with millions of people nationwide tuned in. While many focused on touchdowns and...
View ArticleTrump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions
The post Trump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions appeared first on Synthesio.
View Article20 Marketing Statistics You Need to Know for 2020
Marketing needs to be driven by data. Without evaluating past successes or failures, it’s impossible to move from guesswork and hunches to a foolproof strategy. After all, numbers don’t lie. That’s why...
View ArticleMarket Research Analysis Tool Finds Rapid Growth in Online Conversations...
From medical research to podcasts to documentaries, vaping is a recent phenomenon that has received tremendous attention over the past year. Usage rates among young adults are on the rise, and the...
View ArticleHow Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform
xiaohongshu The post How Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform appeared first on Synthesio.
View ArticleUse Case Story: How Market Research Software Drives Consumer Insights
market research software The post Use Case Story: How Market Research Software Drives Consumer Insights appeared first on Synthesio.
View ArticleMarket Research Software Evaluates Huawei and Samsung’s Performances in the...
Over the past year, 5G has taken over news headlines, international relations, large technology companies, expert panels, social media, and more. 5G, or the fifth generation of digital cellular...
View ArticleContent Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
The post Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts appeared first on Synthesio.
View Article5 Steps for Developing an Celebrity Influencer Marketing Strategy with Lizzo
Influencer marketing can be extremely profitable. Yet brands often grapple with deciding who the face of the brand should be. Many companies, particularly global brands and luxury houses, actively...
View ArticleTrump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions
The post Trump and Bloomberg Super Bowl Ads Provoke Sharp Viewer Reactions appeared first on Synthesio.
View Article20 Marketing Statistics You Need to Know for 2020
Marketing needs to be driven by data. Without evaluating past successes or failures, it’s impossible to move from guesswork and hunches to a foolproof strategy. After all, numbers don’t lie. That’s why...
View ArticleMarket Research Analysis Tool Finds Rapid Growth in Online Conversations...
From medical research to podcasts to documentaries, vaping is a recent phenomenon that has received tremendous attention over the past year. Usage rates among young adults are on the rise, and the...
View ArticleHow Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform
xiaohongshu The post How Xiaohongshu (Little Red Book) Became China’s Fastest Growing Social Platform appeared first on Synthesio.
View ArticleUse Case Story: How Market Research Software Drives Consumer Insights
market research software The post Use Case Story: How Market Research Software Drives Consumer Insights appeared first on Synthesio.
View ArticleMarket Research Software Evaluates Huawei and Samsung’s Performances in the...
Over the past year, 5G has taken over news headlines, international relations, large technology companies, expert panels, social media, and more. 5G, or the fifth generation of digital cellular...
View ArticleContent Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
The post Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts appeared first on Synthesio.
View Article5 Steps for Developing an Celebrity Influencer Marketing Strategy with Lizzo
Influencer marketing can be extremely profitable. Yet brands often grapple with deciding who the face of the brand should be. Many companies, particularly global brands and luxury houses, actively...
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