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Audience Analysis: Baby Boomer Characteristics for Europe

Did you know that male Baby Boomers in the United Kingdom love Crocs? Download the full audience analysis report to see how we used Profiler to uncover key audience insights for Baby Boomer...

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Audience Analysis: Generation X Characteristics for Europe

Did you know that Generation X men from the United Kingdom prefer to use booking.com to book their vacations and their favorite hotel brand is Hilton? Download the full audience analysis report to see...

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Audience Analysis: Millennial Characteristics for Europe

Did you know that Millennial women from the United Kingdom watch more American TV programming than content produced in their homeland? Download the full audience analysis report to see how we used...

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Audience Analysis: North American Baby Boomer Characteristics

Did you know that baby boomer males in Canada enjoy one of Lithuania’s oldest beers, Švyturys? Download the full audience analysis report to see how we used Profiler to uncover key audience insights...

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Audience Analysis: North American Generation X Characteristics

Did you know that Generation X men from the United States prefer Coca-Cola over Pepsi? Download the full audience analysis report to see how we used Profiler to uncover key audience insights for...

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Audience Analysis: North American Millennial Characteristics

Did you know that Millenial men in the United States prefer to wear Levis jeans over any other brand? Download the full audience analysis report to see how we used Profiler to uncover key audience...

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Upcoming Webinar: 6 Ways to Boost Customer Experience with Social...

Join us on Thursday, March 1, 2018 at 1:00 PM EST to learn how social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and...

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Leveraging Car Buying Demographics to Understand Purchase Behavior

Finding key audience insights around leading car buying demographics. The post Leveraging Car Buying Demographics to Understand Purchase Behavior appeared first on Synthesio.

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On-Demand Webinar: 6 Ways to Boost Customer Experience with Social Intelligence

Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Using a combination of organic...

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The Importance of Social Intelligence in Government Social Media Strategies

Learn how to use Social Intelligence to develop an effective government social media strategy. The post The Importance of Social Intelligence in Government Social Media Strategies appeared first on...

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Case Study: How Pernod Ricard Used Profiler in Their Wine Marketing Strategy

Learn how Pernod Ricard used Profiler to find strategic targeting insights. The post Case Study: How Pernod Ricard Used Profiler in Their Wine Marketing Strategy appeared first on Synthesio.

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Data Report: Synthesio Energy Industry Trends

Have you ever wondered if energy companies suffer a hit to their brand reputation when the price of gas rises? In the Synthesio Energy Industry Trends guide you’ll discover how consumers react to the...

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The Benefits of Social Listening for Aviation and Aerospace Manufacturing...

Despite playing in a multi-billion dollar B2B space, aerospace companies have many of the same social media marketing pain points as SMBs in the consumer space. Many of these issues can be remedied...

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Social Listening Report: Net Neutrality’s Impact on the Telecom Industry

We studied the last twelve months worth of online conversations about top brands in the telecommunications and ISP sector to surface insights about how consumers feel about net neutrality. Our analysis...

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Retail Industry Trends: Who’s Keeping Up?

As we were looking for retail industry trends, we decided to study the last 12 months worth of online conversations about struggling brands in the brick-and-mortar sector to surface insights about how...

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Social Media E-Commerce Trends: The Impact of Trump & Amazon

Amazon’s tremendous growth since the turn of the century has transformed the way retailers do business. Their rise to the throne of e-commerce has left American stalwart brands on unsteady ground, with...

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Social Media and Healthcare: What Marketers Need to Know

It’s no secret that healthcare enterprises are under a constant microscope. When it comes to social media and healthcare teams, they must be prepared to manage the scrutiny of state and federal...

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Pharmaceutical Marketing Strategies to Maximize ROI

In this guide, we outline seven pharmaceutical marketing strategies that can drive successful social listening programs throughout your organization. The post Pharmaceutical Marketing Strategies to...

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Social Customer Care Strategies to Advance Your Business

Social media has fundamentally changed the way customers interact with brands by giving them a megaphone to broadcast their opinions and experiences to the world. This presents both challenges and...

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Social Media Listening Strategy for Investment Decisions

Download our guide to learn why 80% of institutional investors use social media as part of their regular workflow. The post Social Media Listening Strategy for Investment Decisions appeared first on...

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